If you’d like to work together or have a question about prints, please send me an email. To see all portraits, click here.
Project
Walmart launched a grocery pickup service, integrating online and physical store resources. They needed a fresh new voice that appealed to millennial shoppers.
Results
- Went from two test markets in the Bay Area to over twenty across the country
- Strong performance across dairy, meat, and produce categories
- Increased share across all demographics, notably among higher-income households
Project
Palisades Village is a bespoke walkable village home to over 40 uniquely curated boutiques, entertainment and fresh-food experiences, featuring the most coveted names in local and international food and fashion.
Deliverables
To promote the opening night gala, we created The Village Post, a publication giving locals a taste of the exceptional offerings at Palisades Village. A digital version was featured in the LA Times.
Concept
Where the Stars Meet the Sea
In 2001, I helped write an early draft of Rescue Dawn for German filmmaker Werner Herzog. The story is about a U.S. fighter pilot's epic struggle of survival after being shot down on a mission over Laos during the Vietnam War. It’s based on Herzog’s own 1997 documentary "Little Dieter Needs to Fly.”
This was Herzog’s first screenplay in English. I was brought on because he wanted a native speaker who could help with dialogue.
Although I would have done many things differently, I left with nothing but respect for Herzog and his art.
Project
Portfolio site and artist biography for Shahrokh Hatami, one of the great photographers of the 20th century. Despite a career that spanned five decades, and covered everything from celebrities, film and fashion to politics, war, and social change, Hatami’s presence online was limited.
Deliverables
Web design
Content creation
Artist biography
Results
- Secured major licensing deals
- Increased search traffic exponentially
- Print sales at official gallery skyrocketed
Project
In terms of digital presence, Walmart is one of the most loved brands in the world. I was senior copywriter for the following departments: toys, baby, photo, food, pets, and household essentials. I was also lead for several global campaigns.
Deliverables
- All web content
- All campaign messaging
Messaging hierarchy
Every Day Low Prices
Results
Every campaign outperformed KPIs
Project
Haiku is a marketplace that connects freelancers with quality projects throughout the world. I launched their official blog, centered on conversations about the future of work.
Deliverables
All content creation
View Site
Individual articles
Freelance Test Projects
Think Outside the Hiring Box
Build A Flexible Team of Freelancers
What Pricing Structure is Best for Freelance Talent?
How To Make Your Profile Shine
Project
After ZipRecruiter acquired JobBoard.io, a powerful white-label job board software platform, I was tasked with creating sales and marketing collateral.
Deliverables
We created a microsite to convey the key value props, which centered on ease of use. No servers. Just sign-up, add a custom domain, and launch.
Project
The San Francisco Art Exchange is the gallery of the popular image, with a particular focus on original rock n’ roll art. As content creator, I was tasked with refreshing the look and feel of everything we produced in-house.
Deliverables
All brand collateral. This included:
- Web content
- Artist biographies
- Print invitations
- Magazine ads
- Exhibition posters
- Press releases
- Video presentations
- Social content
- Email marketing
Project
Mayan Handball Court is an inspiration feed I created in 2008 that focuses on the intersection of photography, architecture and design. It’s a place where I document the images that I find captivating.
The title comes from a PBS documentary about architect Frank Lloyd Wright. Disappointed worshipers said the exterior of the Unity Temple he designed looked “like a prison gate house, an ice factory, and a Mayan handball court.”
And yet, over time the building has become one of Wright’s most beloved creations and is recognized critically as a crowning achievement of modernism. There’s a metaphor there about misunderstood brilliance that I find refreshing.
Results
- Nearly 40,000 followers
Front image © Stephen Shore
